BLOGS

Finding top talent is never easy, regardless of market conditions. There will always be challenges and varying degrees of competition in finding ideal candidates.

To stay ahead, companies must be proactive and adopt effective talent acquisition strategies that attract high performers.

In this article, we'll look at top talent acquisition strategies that employers can use in 2023 to find and hire their ideal candidate. 

1. Offer Competitive Compensation and Benefits

Compensation and benefits are key factors that candidates consider when evaluating job offers. Job seekers look for employers who offer fair and transparent compensation packages and benefits that support their overall well-being.

Employers are encouraged to research industry benchmarks and conduct regular salary surveys to ensure their pay rates and benefits are competitive and aligned with industry standards. FrankCrum Staffing also offers salary guides for download containing the latest compensation trends and wage projections for various industries.

Beyond benefits like retirement savings and healthcare, candidates are also looking for employers that see the value in personal and professional growth and work-life balance. Consider offering perks such as flexible work arrangements, wellness programs, and career development opportunities to attract top candidates.

2. Implement Employee Referral Programs

Employee referrals are one of the most effective ways to find top talent. In fact, a study by Jobvite found that employee referrals result in the highest applicant-to-hire conversion rate of any recruitment source, and their retention rate is often higher too.

Referrals are often strong hires because employees are more likely to recommend candidates who they believe will fit the company's culture and values. 

Not only do employee referrals typically result in higher quality hires, but they also help to reduce recruitment costs and speed up the hiring process. To encourage employee recommendations, consider implementing a referral program that rewards employees who refer successful candidates. Examples of rewards include bonuses or extra vacation time.

3. Showcase Your Organization Online

First impressions matter, and for businesses in today's digital world, that means their online presence. When applying or interviewing at an organization, it's not uncommon for job seekers to head straight to a company's website and social media channels to scope out their prospective employer. Be sure what they see accurately represents your organization.

Audit your digital channels and evaluate how your organization is perceived online. Some employers may find themselves with room to develop their company's online presence. This can be achieved through a range of activities, such as developing an attractive careers website, showcasing your company's culture and values through social media, and creating engaging content that speaks to your target audience. Ultimately, your brand's messaging online should clearly communicate what makes your company unique, including your organization's mission, values, and company culture.

4. Leverage Social Media to Source Talent

Social media is a powerful tool for talent acquisition, allowing employers to connect and build relationships with potential hires – even passive candidates or those not actively seeking a new role.

To make the most of social media, start by identifying the platforms that your target audience is most active on. LinkedIn and Indeed are often the first channels to come to mind, and it's no wonder why – they are two of the most popular networking sites and are brimming with talent, creating the perfect space for employers to scour prospective hires.

But, they aren't the only networking sites out there and may not be where your audience is. Consider other platforms, like Facebook job pages or Fishbowl by Glassdoor.

Once you've identified your audience and where they are online, it's time to develop a content strategy that resonates with them. This could include sharing employee stories, showcasing the company culture, and posting job openings. Creating a value-added content strategy is essential to build your brand's online presence. It increases your company's reputation and credibility, making it easier for candidates to develop trust with your brand and increase their willingness to connect.

Social media can also be used to run targeted ads that reach candidates with the skills and experience you're looking for. 

5. Partner with a Staffing Agency

The benefits of working with a staffing agency are many. Partnering with a staffing firm can help you effectively find top talent across various industries while saving your organization time and money in the long run.

Staffing firms are comprised of experts that have the know-how to find high performers, including passive candidates. Their networks are seemingly boundless, and they have the industry knowledge and expertise to understand your organization's needs.

Lean on the experts and contact us today to learn more about how FrankCrum Staffing can help with your hiring needs.